Easy Jose Coffee was started back in 2010, by Jose Melim, a Portuguese barista wonder kid. First conceptualised as Lazy Jose, the company intended to source their coffee by building relationships with indigenous communities in the Peruvian Amazon. After consultation with the Peruvian Government and National forest conservation groups, Easy Jose's beautiful relationship with the Indigenous Mayni community began. After some consideration, the name was then changed to Easy Jose, as you know it today.
In 2018, Easy Jose Coffee changed hands as the original founder and owner of the company Jose Melim moved onto new ventures. Consequently, the brand was acquired by Greg Campher and James Higgs. Throughout this process and beyond, the company's relationships with indigenous communities, including the Mayni, have flourished and the Easy Jose mission continues to gather momentum.
While Easy Jose today has undergone a brand transformation and has a whole new identity, the name and its core values remain. The original mission of the company, building strong relationships with indigenous communities and partners in the Peruvian Amazon, has remained a constant and it courses through the veins of the company to this day.
As our brand evolves, we want to show the world how easily we can save the rainforest and stop deforestation, starting with the coffee we drink each and every day.